Six capabilities.
One outcome.
From consumer behaviour to healthcare insights, sensory science to UX — we combine human understanding with rigorous research to help you to make better decisions.
Consumer Research
We go beyond what consumers say to understand what they actually do — and why. Through qualitative depth interviews, ethnographic observation, and quantitative studies, we build a complete picture of behaviour, motivation, and unmet need.
Methods
- Advertising effectiveness research
- Advertising testing (pre and post)
- Brand Health Tracking
- Brand Image Research
- Concept Testing
- Consumer Archetype Research
- Consumer Connects
- Consumer Journey Mapping
- Consumer Segmentation and Profiling
- Customer Satisfaction Research (sales and after sales)
- Design and Feature Testing
- Market assessment research
- Market sizing and estimation
- Mystery Audits
- Net Promoter Score
- Positioning Research
- Pricing Research
- Product Clinics
- Product Testing
- Usage & Attitude
Sensory Research
We bring deep expertise in sensory market research, enabling a comprehensive understanding of how consumers perceive and experience products through their senses — taste, smell, sight, touch, and sound. By combining rigorous sensory science with advanced analytical frameworks, we decode the critical drivers of consumer preference, perception, and differentiation.
Our approach integrates both analytical and consumer-led methodologies to deliver robust, actionable insights that inform strategic decision-making. We support organisations across industries in optimising product formulations, refining sensory attributes, and enhancing overall user experience to align with consumer expectations and market demands.
What We Do
- Assess product performance across sensory attributes (e.g., flavour, texture, fragrance, appearance)
- Benchmark products against competitors
- Brand positioning and claims substantiation
- Identify opportunities for product improvement or reformulation
- Optimise packaging and usage experience
- Product Clinics
- Shelf-life and stability testing
- Support new product development and innovation
- Understand consumer preferences and drivers of liking
Methods
- Central Location Tests (CLT)
- Diary Studies
- In-depth interviews
- In-Store / Intercept Testing
- Focus Groups
- Sensory Laboratories / Controlled Testing
- Home Use Tests (HUT)
- Hybrid sessions
UX Research
Great products aren't simply designed — they're brought to life through deeper understanding. We partner with product and design teams to uncover the realities of the people they're building for, revealing moments of friction and sources of delight. By grounding every decision in evidence and insight, we enable smarter choices at every stage of the product lifecycle.
Methods
- Concept testing
- Customer Discovery Workshop
- Heuristic evaluation
- Personas & Journey mapping
- Usability testing
- User interviews
Healthcare Research
We bring deep expertise in collecting, analysing, and interpreting healthcare data to enable informed, strategic decision-making. Our research empowers pharmaceutical companies, hospitals, medical device firms, healthcare startups, and med-tech organisations with actionable insights into market dynamics, healthcare professional attitudes and unmet needs, patient behaviours and expectations, competitive landscapes, and evolving regulatory environments. We have worked across therapy areas.
Type of Research
- Assessment of physician attitudes, prescribing behaviours, and unmet needs
- Competitor strategies, benchmarking and positioning
- Market size estimation, growth potential, and demand trends
- Patient behaviours, needs, and treatment journeys
- Research for product development, pricing, and go-to-market strategies
Data Collection Methods
- CAWI interviews
- In-depth interviews
- Online survey
- Dyads and Triads
- CATI
- Focus Groups
- WATI
- Patient medical journey forms
Target Audience
- Patients
- Lab Technicians / Manager / Director
- Caregivers
- Radiologists
- Nurses
- KOLs
- Physicians (HCPs, GPs, CPs, etc)
- Payers
- Surgeons
- Hospital administrators / Directors / Procurement Managers
- Specialists and Super-specialists
- Pharmacists
Consumer Communities
Consumer Community Services transform the way organisations understand consumer behaviour and preferences by creating always-on, interactive ecosystems of real people. Our communities bring together carefully curated groups of consumers who engage with your brand over time, providing rich, contextual feedback that goes far beyond traditional surveys.
Through a blend of qualitative and quantitative approaches — such as discussion forums, quick polls, online bulletin boards, in-depth tasks, co-creation workshops, and live chats — we capture both what consumers say and how they think, feel, and behave in real-world contexts. This layered understanding enables a deeper, more human perspective on decision-making.
This ongoing engagement allows us to track evolving attitudes, test ideas in real time, and validate decisions at every stage of the product or brand lifecycle. Whether you are exploring new product concepts, refining user experiences, optimising communications, or identifying unmet needs, our communities deliver actionable insights with speed and depth.
Community Methods
- Online Diaries
- Ethnographies
- Live chats
- Quick Polls
- Co-creation workshops
- Online Focus Group Discussion
- Online In-depth Interviews
- Online bulletin boards
Research Support Services
Our Research Support Services are designed to seamlessly extend your research capabilities, ensuring high-quality execution across every stage of the research lifecycle. We partner with research agencies, consulting firms, and in-house insights teams to deliver reliable, scalable, and efficient support — enabling you to focus on strategic decision-making while we manage the operational complexity.
Leveraging a combination of technology, domain expertise, and strong field networks, we ensure accuracy, speed, and cost-efficiency at scale. Whether you require full-service support or specific modules within the research process, our flexible engagement models are tailored to your needs.
Services Offered
- Advanced Analytics
- Data collection (online & offline)
- Data processing and Analysis
- Desk Research
- Fieldwork management
- Guideline preparation
- Moderation
- Open-end Coding
- Questionnaire design and scripting
- Report Writing
- Sampling and Recruitments
- Translations and Transcriptions